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Oluwatosin
Work
CV
About
Color
Color in branding is a powerful tool that influences perceptions, emotions, and decision-making
Fundify: Branding for a decentralized platform
A decentralized platform enabling community-driven proposals, voting, and funding.
Task
Branding
Timeline
2024 (3 weeks)
Overview
The purpose of this Brand Book is to guide you through our Brand Identity, Missions,and Goals, while conveying the essence of who we are
Brand Mission
Build a decentralized platform enabling community-driven proposals, voting, and funding for public goods through a governance token.
Our Impact
Over the past 2 years we've supported the funding of public goods, enabling communities to fund their shared need
4546
PROJECTS RAISED FUNDS
TONE OF VOICE
Friendly
Casual
Funny
Informative
Formal
Serious
The overall tone is professional and informative, with a personal touch. Communication should be clear, concise, and focused on delivering value, with a warmth that make the audience feel engaged and respected.
Brand Positioning Statement
Unique Differentiation
Fundify offers an ERC20 governance token allowing users to vote based on holdings.
Value Proposition
Fundify empowers users with innovative, secure, and user-friendly interface and ability to fund, propose, and to vote
Target Audience
Crypto enthusiasts and investors seeking to propose, vote, and fund public goods through a governance token.
#logo description
Blockchain Representation
Rounded blocks symbolize Fundify's foundation in blockchain technology
Seamless Connectivity
Interlocking squares represent the platform's fluid and seamless connectivity.
Swapping and Trading
Connected blocks illustrate Fundify's core services of effortless voting, proposing and funding community good.
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