Work
CV
About
Block-Scholars Africa
Website Redesign Enhancing a scalable platform for blockchain learning and talent development in Africa
Tasks
Research
UX UI Design
Visual Design
Prototyping
Usability Testing
Team
1 Frontend developer
Timeline
March 2025 - April 2025
Overview
Block-Scholars Africa is a Nigeria-based blockchain education platform dedicated to bridging the knowledge gap in Web3 and decentralized technologies across Africa. The platform equips learners with hands-on skills, training programs, and community-driven resources to thrive in the global blockchain ecosystem. I redesigned the website to create a more engaging, intuitive, and user-focused experience, aligning the interface with the platform’s vision of accessibility, innovation, and growth. See the live website: here
Problem
The BSA website functions as a crucial marketing tool for their business, but the current user experience is unclear, making it difficult for users to understand the company's offerings. This lack of clarity hinders user engagement, and difficulty in engaging users on the website leads to low retention.
From voluntary participation
to professional partnership:
Website Launch
It started as a voluntary project. When I found out the client needed their website revamped, I jumped at the chance to pitch my ideas. The design proposal went really well, and the client is satisfied with the result; hence, we decided to proceed. Following the client's request to launch the website, the client hired a developer to collaborate with me in bringing the website to life.
Previous look
Homepage
Core Values
About Us
Testimonials
User Interview:
Understanding user's perspective
In order to comprehend users' experiences within BSA, we concentrate on their interactions and feedback with the current website. Here's what they said:
''just a common website, very general"
''Not specific enough on what they are trying to do"
''How do I get to understand what blockchain is truly about"
Approximately 75% of users expressed concerns about the brand's professionalism or reliability
Wireframing: Ideating and early stages of design
Homepage
About Us
Innovation Lab
Brainstorming:
Organizing ideas through Affinity Mapping
After analyzing the research data, I categorized the insights into four spectrums to aid in generating ideas.
Refining user experience
After the early stage of user testing and a client meeting on the wireframes, feedback highlighted two crucial aspects:
streamlining content and establishing a storytelling theme. The focus is on achieving simplicity with minimal wording, prioritizing infographics for a strong thematic presence, and creating an inviting art gallery atmosphere to stimulate user exploration.
Visual design
Building upon the established brand values and drawing inspiration from the moodboard, I guided the visual direction to immerse the audience in the realm of timeless wealth.
Distinctive and personalized elegance
Collaborated with an illustrator to craft the unique personality of the brand, emphasizing a bespoke experience that delivers personalized and customised services.
Transforming the landing page interaction
In the past, our landing page only displayed company information. To optimize business efforts and improve user satisfaction, we now actively engage users through contact forms, offering multiple options for reaching out to the company. Additionally, we focus on the business aspect to streamline the screening process and customize services for each user.
Usability Testing
With the new design, our objective is to assess website usability by gauging users' ability to complete tasks and measuring task completion rates. Additionally, we seek to collect feedback on overall user satisfaction and examine how the redesign affects users' perception of the brand.
Behavioural Tasks
Based on the behavioural tasks, the following insights were gathered:
-
80% of test users found landing page design seamless and intuitive and easy to navigate.
-
40% of users would like to see case studies that highlight the stories or experiences of this company working with other clients.
User's perception of new site
We provided users with lists of words and asked them to select the top three keywords they associate with the website. Here are the result:
Final design
Really impressed! Love it! I agree with the users; the website is elegant and neat. It's a success. It's very satisfying.
Mr. Raphael Omochor
CEO of BSA
Key takeaway
This project provided me with the opportunity to work as a project manager, allowing me to take ownership and collaborate with developers. It was a valuable experience, not only designing on paper but also bringing it to life. A crucial lesson I learned was to be adaptive during the process. I encountered challenges related to limited resources for participant recruitment due to privacy issues and scheduling conflicts. This led me to consider various options for conducting research, such as recruiting financial advisors familiar with high-profile clients to better align with our target user demographic.
Despite facing challenges throughout the project, reaching the final stage feels less daunting than expected. Staying committed to the process and having faith in it has been crucial. The experiences gained have propelled me forward. I am grateful for the support from my developer and the belief my client has shown in me, allowing me to take full ownership of the project and bring the website to completion.