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Work
CV
About
GoalHyke
A life-design platform for people who want to grow — spiritually, academically, financially, and physically.
Most people know what they want. What they lack is a system to stay honest with themselves. This platform is built for that gap — a single accountability partner for every dimension of your life.
Tasks
Research
UX UI Design
Visual Design
Prototyping
Usability Testing
Team
3 Frontend developer
2 Backend developer
Timeline
March 2025 - December 2025
Platform
Mobile & Web
01
Why accountability
is everyone's
hardest problem
THE CONTEXT
Most self-improvement apps solve for one domain. Fitness apps track steps. Finance apps track spending. Study apps track sessions. But real life doesn't work in silos — and neither do people.
GoalHyke was designed to be a single, honest mirror for every goal a person holds academic, spiritual, financial, and physical — all in one place.
65
%
More likely to achieve a goal when you commit to someone else, according to ASTD research on accountability
95
%
Success rate when people set specific accountability appointments and follow through with them
4
x
Life dimensions addressed — spiritual, academic, financial & physical in a single unified experience
02
THE PROBLEM
People don't fail
goals. They fail
systems.
The digital self-improvement market is vast — yet most users cycle through apps every few months, downloading something new when motivation spikes and abandoning it when life gets busy. The core problem isn't a lack of apps. It's a lack of honest, daily reflection across all areas of life.
For young professionals, students, and people of faith, growth isn't confined to one category. A person trying to lose weight is also trying to save money, improve their grades, and stay consistent in prayer. Every one of these goals feeds the others, yet no single tool captures that wholeness.
"The biggest factor in long-term behavior change isn't motivation, it's knowing your why, and having a system that holds you to it every single day."
App-switching fatique
Users manage 4–6 separate apps for different goals. Context-switching kills consistency and creates cognitive overload.
No cross-domain visibility
Missing a prayer affects your mood. A bad diet affects study focus. Existing apps can't show these connections.
Zero honest accountability
Most trackers let you silently skip without consequence. Real accountability requires a record you can't ignore.
No personalised goal structure
Generic templates don't fit individual priorities. Users give up when the system doesn't match how they think.
03
RESEARCH APPROACH
Understanding people before designing anything.
A multi-method research strategy was used to understand the behavioural and emotional dimensions of goal-setting and self-accountability.
Behavioral Literature
Review
Deep dive into habit psychology — BJ Fogg's Tiny Habits model, Duhigg's habit loop (cue → routine → reward), and studies on identity-based behaviour change. This grounded every design decision in science, not assumption.
SECONDARY RESEARCH
01
User Interviews & Surveys
Conversations with students, working professionals, and people of faith exploring their current tools, daily rituals, and biggest failure points. Survey responses were analysed to identify patterns across demographics and goal types.
PRIMARY RESEARCH
02
Competitive Analysis
Evaluated Stickk, Habitify, Fabulous, Streaks, and Loop across six criteria: goal breadth, accountability depth, UI clarity, personalization, cross-platform experience, and spiritual/cultural inclusivity.
MARKET RESEARCH
03
03B
COMPETITIVE ANALYSIS
Where other competitor fell short
FEATURE
STICKK
HABITIFY
LOOP
GoalHyke
Multi
domain
goal
tracking
Spiritual/
faith-based goals
Cross-platform (mobile + web)
Clean distraction-free UI
Progress analytics by category
Holistic life-design approach
Only one
04
KEY INSIGHTS
What research actually revealed
01
Goals bleed into each other
Users consistently described how missing one habit — skipping a prayer, skipping the gym — triggered a cascade across their other goals. No existing app visualised or addressed this interconnectedness.
03
Spiritual accountability is underserved
Many users particularly Muslim and Christian participants had spiritual goals (prayer consistency, Quran reading, tithing) that no mainstream productivity app took seriously. This was a clear gap.
05
Personalisation is non-negotiable
Users abandoned apps when they felt the system was built for someone else. Templates need to flex around the user's language, priorities, and culture — not the other way around.
02
Motivation is temporary structure is permanent
Users didn't lack desire — they lacked a daily structure that outlasted their motivation spikes. The most successful users had external systems, not internal willpower, doing the heavy lifting.
04
Streaks work — but only with context
Streaks motivated users when they could see what the streak represented. Abstract numbers demotivated. Connecting streaks to real progress across categories made them meaningful.
06
Web access is a trust signal
For desktop users and professionals, having a web dashboard conveyed seriousness. Mobile-only felt ephemeral. Cross-platform reinforced that this was a long-term tool, not another experiment.
05
USER PERSONA
Designing for Amara
Built from research patterns, Amara represents the core user ambitious, multi-dimensional, and held back not by laziness but by a lack of a trustworthy system.
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